The present real estate situation, having an ample variety of products and very standardized commercialisation and promotion techniques, makes it very complicated to stand out from the rest of the players in the sector.
The massive use of traditional methods of promotion and client communication (flyers with offers, press notices and photos on the internet) has shown its incapacity to effectively transmit strategic positioning and determined segments of the market.
As a consequence of these factors, businesses don’t achieve the optimal yield from their investments in publicity and promotion.
Virtway places solutions at your disposal that allow you to reach those segments of the market that you wish to target through progressive promotion techniques, thus maximizing investment returns.
In a setting where it’s critical that clients are aware of the value in an offer, our innovative solutions will allow you to:
- Strengthen your strategic position, reinforcing perception of the quality of your properties, thanks to a different, progressive approach when you promote them.
- Capture the attention of determined segments of the market, to those whom you can target with specific campaigns adapted to their needs.
- Consolidate and solidify corporate image. A prestigious image of a company that gives real estate solutions to its clients through progressive technological methods.
- Anticipate the needs of the sector, facilitating your clients potential tools that will allow them to virtually choose the designs best adapted to their needs, building "by order".
- Allow your clients to virtually experience your promotions, to observe their quality, the housing development, setting, etc...

PCTCan. Recreation of a technological park
Even before construction had begun on the first building of the Parque Científico y Tecnológico de Cantabria (PCTCan) (Technological and Scientific Park of Cantabria (PCTCan) it was already possible to visit it virtually and observe its distribution and the aspect of its modern buildings thanks to our interactive, real-time recreation.
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Cre@tic Laboratory
CTIC (W3C Partner) Foundation and Alcoa have developed a project of investigation into new technologies, called Cre@tic. Virtual visits were conducted of several laboratory facilities before having begun construction.
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