Immersive Case Studies
Immersive experiences are revolutionizing the way companies do business.
Virtway is used for training, events, education, e-commerce, product launches, conferences, expos, onboarding and much more.
Givaudan Global Marketing: Scaling Connection for A Multi-Year Immersive Strategy for Global Teams
The Challenge
Givaudan’s Global Marketing team sought to transcend the fatigue of standard video conferencing to host their annual high-stakes marketing summit. They needed a digital venue that could sustain high energy over a two-day period, foster genuine creative collaboration among international teams, and deliver a “wow factor” that aligned with their brand’s innovative identity.
The Solution
Virtway delivered a customized, gamified 3D ecosystem designed to host a series of high-impact marketing workshops and keynote sessions:
The 2-Day Immersive Format: Designed for long-term engagement, the platform hosted marketers from across the globe in a dynamic environment that balanced deep-dive strategy with social interaction.
Integrated Gamification: To break the “passive viewer” mold, the event included interactive elements like virtual snowball fights and celebratory confetti-filled moments to build community bonds.
Real-Time Collaborative Hubs: Real-time discussions and networking areas allowed for the exchange of bold, forward-thinking ideas within a visually engaging, branded space.
Browser-Native Accessibility: Seamless entry ensured that global teams could focus on the creative agenda rather than technical troubleshooting.
The Impact
The success of the 2024 summit established a new gold standard for the organization, leading to a repeat engagement in 2025:
Proven ROI: The decision to repeat the event in 2025 serves as a powerful testament to the platform’s ability to deliver sustained value and engagement.
Global Unification: Successfully synchronized international marketing teams, fostering a shared sense of culture and mission across different time zones.
Cultural Milestone: Strengthened community bonds through shared virtual experiences that combined professional learning with meaningful digital play.
“Givaudan remains at the forefront of digital innovation, leveraging immersive technology to push boundaries and create unforgettable experiences for its teams and partners.”
Beiersdorf Global Procurement: Redefining Team Connection Through an Immersive Townhall
The Challenge
Beiersdorf’s Global Procurement Community needed to move beyond the limitations of traditional video conferencing to unite a distributed global workforce. The goal was to find a solution that could foster genuine human connection, spark innovation, and demonstrate the company’s commitment to digitalization without the “screen fatigue” of standard digital meetings.
The Solution
- Virtway deployed a custom-branded 3D environment to host the Metaverse Townhall. This immersive digital space allowed the procurement team to step into a new dimension of work:
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Instant Accessibility: Over 300 colleagues joined from across the world via their web browsers. No specialized hardware was required.
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Personalized Presence: Every participant was represented by a uniquely crafted avatar, allowing for a sense of “physical” presence and identity.
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Dynamic Interaction: Unlike passive webinars, the virtual space encouraged spontaneous conversations and active participation through interactive formats.
The Impact
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Massive Participation: Successfully scaled to accommodate 300+ global participants in a single synchronized environment.
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Enhanced Engagement: Created an unparalleled level of interaction that strengthened team bonds across borders.
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Innovation Leadership: Reaffirmed Beiersdorf’s position at the forefront of the “Future of Work” by successfully integrating metaverse technology into corporate operations.
The event set a new benchmark for internal engagement and innovation at Beiersdorf:
“This event redefined how teams connect, collaborate, and innovate on a global scale, proving that technology can open new dimensions of teamwork.”
UNIR Legal Education: Immersive Trial Simulations in the Metaverse
The Challenge
The Master’s Degree in the Practice of Law at UNIR required a solution to bridge the gap between academic theory and the high-stakes reality of the courtroom. Traditional remote learning lacked the spatial presence and “performance anxiety” of a real trial, making it difficult for students to practice pleadings and customer service scenarios in a realistic, professional setting.
The Solution
UNIR integrated the Virtway platform to create a transformative “Virtual Courtroom” environment where students move beyond textbooks and into active professional practice:
Trial Simulations: Students collaborate in teams within the 3D space to meticulously prepare pleadings and formulate defenses for complex legal cases.
Faculty-Led Judicial Oversight: Experienced faculty members take on the role of judges during live simulations, providing immediate, authoritative feedback on legal maneuvers and courtroom etiquette.
Customer Service Scenarios: Beyond the courtroom, students practice client intake and consultation in professional virtual offices, honing their “soft skills” and communication.
No Technical Barriers: The browser-native technology ensures that students can access these critical simulations from anywhere, without the need for specialized VR hardware or complex installations.
The Impact
The Virtway platform has redefined the curriculum for the Master’s Degree in the Practice of Law at UNIR, providing an unparalleled competitive edge for its graduates:
Theory to Practice: Created a dynamic “Living Lab” where students put theoretical knowledge into immediate practice through high-fidelity roleplay.
Enhanced Critical Thinking: The immersive nature of the trials forces students to think on their feet, developing the essential skills required for a successful legal career.
Unparalleled Engagement: Transcended the limitations of traditional classroom settings by providing an interactive experience that mirrors real-world legal challenges.
“The Virtway platform has revolutionized legal education at UNIR, creating a space where students hone critical skills and develop the essential abilities required for the future of professional practice.”
Footdistrict Introduces Outer Shelf: A Virtway Metaverse Platform for Sneaker and Streetwear Enthusiasts
Footdistrict, a sneakers and streetwear shop, created a metaverse platform called Outer Shelf with Virtway Technology. Users can create and customize avatars, dress them in digital versions of clothes, shoes, and accessories from Footdistrict’s catalog, and explore various scenes such as a digital twin of the store and Barcelona’s Plaza Real.
Users can also purchase the products they see in the metaverse, and participate in raffles and mini-games for exclusive releases. Additionally, Outer Shelf serves as a meeting point for the Footdistrict community, where they can talk trends and attend brand events and concerts. Accessing Outer Shelf is easy, users just need to have a registered Footdistrict profile.
Metaverse Asia Expo 2022: 5 days of expositions and panel discussions showcasing innovative solutions
Managed by Virtway Partner, Great Meta, MAE2022 presented 5 days of fun, knowledge and inspiration while simultaneously exploring future metaverse opportunities that will be driving the success of the metaverse ecosystem formation and adoption.
With more than 100 exhibitors from across Asia and over 30 panel discussion sessions, attendees were able to learn, network and interact with content, pushing the limits of the current metaverse.
Additionally, the virtual world was open for 2 weeks after the event where users could come in and watch on-demand content from the live event.
Fortune 100 Software Company Trains 100’s in Virtway’s Metaverse
A Fortune 100 software company used Virtway’s Metaverse platform to deliver a cutting-edge, immersive training event for over 130 employees from around the world.
The 2-week virtual training pop-up featured original ways to gamify key learnings from the company’s LMS, including prizes for top performers and interactive team-building sessions.
Personalization and gamification in the Virtway platform allowed teams to set the theme, deliver the message, and carry out workshops.
A post-event survey found that participants gave a 4.7 overall event rating out of 5 and reported a 70.2% increase in knowledge.
Telva's Leap into the Metaverse: Engaging a New Audience and Securing Continued Success
Telva, the most prestigious fashion magazine in Spain, took a bold step into the metaverse in order to engage a new audience and ensure its continued success for another 60 years. To celebrate its 1000th issue, the magazine offered readers an immersive virtual experience through the TELVA Showroom. In this virtual space, readers were able to access exclusive brand content, interact with others via voice, and attend a live hybrid concert by the group Marlon.
Additionally, the TELVA Metaverse featured prizes and challenges for readers to participate in like scavenger hunts through virtual Paris, sponsored by various brands.
Users could also purchase the products they see in the metaverse, and participate in raffles and mini-games for exclusive releases.
European University Hosts Virtual Innovation Days to Discuss Technology in Education
The European University held the 17th International University Innovation Days in their own metaverse where a digital twin of their Madrid Campus was beautifully recreated specifically for the event.
The theme of the event was “Technology in the Transformation of Learning,” and featured speakers discussing topics such as the role of technology in learning, the use of 3D content in healthcare, and the use of virtual reality in education.
Team on the Making with Pfizer: Virtual Team Building and Coaching
Pfizer participated in multiple virtual team building activities, with the goal of further building relationships within the work environment.
With the team working remotely over the last year, Virtway partner, Dorothy.Agency teamed up with two professional coaches and developed a day of fun team building activities that connected and created trust amongst the participating Pfizer employees.
Instituto Santalucía Launches a Metaverse to Promote Financial Education Among Young People
Insurance and Research company, Instituto Santalucía, launched a virtual world in an effort to promote financial education among young people aged between 14 and 30.
This metaverse is designed to educate young people on the challenges they face in terms of long-term savings, especially in the current economic climate where inflation is high, making it more difficult for young people to save money and retain the value of their savings.
Clarins Launch Event- Annual Digital Training Committee
Virtway Events platform hosted the Clarins Digital Learning Trek event where 70+ users from all corners of the world met in our virtual environment to enjoy conferences and work sessions. They also included a large showroom with information panels, stands, and informative digital content.
This successful event that was possible thanks to the work of Virtway partner, Stellar. They worked side-by-side with Clarins event team to design and deliver the 3D decorated environment with futuristic and amazing customization.
BBVA Open House for Trainees
BBVA held their 2020 Open House event with more than 200 employees. The purpose was to onboard and coach their team of trainees. They were taught from top to bottom everything they needed to know to successfully carry out their job functions. They enjoyed a series of conferences from corporate leaders and participated in team building sessions.
This successful event that was possible thanks to the fantastic work of Virtway partner, Latte Marketing. By working closely with the BBVA management team they were able to design the 3D branded environment and deliver the desired results.
Virtual job fair, networking with headhunters and virtual conferences of innovative startups
This virtual career fair was created for Spanish-speaking people interested in job search and entrepreneurship.
Over the course of 3 days, more than 4,000 attendees were able to learn about employment and entrepreneurship with 42 interactive booths where companies were represented at the event. Additional activities included presentations of 53 keynotes in the virtual auditoriums, teambuilding workshops and networking activities.
I International E-Complutech Virtual Conferences
The University of Madrid Complutense has also applied our technology by holding the first International E-Complutech Virtual Conferences, which proved to be a success. During two days in May, the University offered a program full of live virtual conferences, led by different speakers from multiple companies.
The objective of this initiative was to bring technology and technology-based companies closer to the Education sector in order to create a fruitful meeting between technologists, educational managers and teachers to improve the learning experience in schools and classrooms.
To prepare for the event, Virtway Events made four virtual rooms available for the participants: three classrooms for conferences and a room where companies could do networking.
This innovative, cutting-edge and easy-to-use event reached interested teachers and students, wherever they were in the world.
